Traffic Building

eBuzz Online began with a focus on Marketing Holograms to help websites convert more of their visitors into customers. However, in the process of creating marketing holograms for businesses, many of our customers expressed the need to redesign their website or generate more traffic to their site.

Very common in today's business climate, many companies believe that just by creating a website, customers will instantly flow from Google.com, Yahoo.com and other search engines onto their website. Unfortunately, this is not the case.

Our question to you is... if you are a Dallas-based carpet cleaning business, for example, do you show up at or near the top when people search "Dallas Carpet Cleaning" on Google? How about on Yahoo? What about for the term "Dallas area carpet cleaning"? With over 75% of people under the age of 30 and a rapid number of older users turning to the Internet over the Yellow Pages, your online presence is of immense importance.

Interesting Facts about the Internet Usage

• 222 million of the 305 million US citizens regularly use the Internet.
• 75% of people below the age of 30 would rather use the Internet to find a company rather than the Yellow Pages.
• Search Engines by Usage - 60% Google.com, 20% Yahoo.com, 10% MSN.com, 10% Other

Introduction to Online Search

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Have you ever noticed when searching Google that there are the "natural" search results that appear on the left-hand side of the screen, and then there are the "paid ads" that appear on the right-hand side of the screen? Well, the natural results are the non-paid listings that are displayed by Google, Yahoo, and others based on your search term. Therefore, if you search for "Dallas Carpet Cleaning" on Google, there are 10 "free" or "natural" listings and also many paid listings on the top and right-hand sides. Google does not charge per-click for the left-hand or natural links, but many of these companies have hired companies such as ours to improve their rankings in these results. See this screen shot below for a visual example of natural results and paid listings:

There are two services we offer in the area of Traffic building so that customers turn to your company when searching for their needs on the Internet.

Package #1 - SEO Package (Search Engine Optimization Package)

With the SEO Package, we optimize your website for Google.com, Yahoo.com, and MSN.com to .like your site. and therefore rank you high in their listings. There are many factors that the search engines use to determine the order in which to rank websites. If you search for "Texas Criminal Lawyer" on Google.com, they will list first the site they think is best. We at eBuzz Online are very knowledgeable of what Google and other search engines look for in a website. Using this knowledge derived from years of experience, research, and testing we optimize your website to meet and exceed their standards.

To get your site listed high in the natural rankings, we do many comparisons of your website to your competitor's, and also see which keywords your website is currently focused on. More often than not, companies have either selected the wrong keywords to focus on, or they have focused on too many. When selecting keywords, we take into consideration both the amount of traffic that search term receives, and also the amount of competition for that term. We also rearrange your website structure and perform the tasks below:

SEO Package - First Month

• Optimize the link structure of your website to meet Google's standards
• Perform keyword research to determine which keywords your site should emphasize
• Write 25 articles to be located throughout your website which will help your rankings
• Create 50 links to your websites from similar or related websites to increase your PageRank
• Add the ability for you to upload new articles to your website at any time
• Perform a variety of other tasks to increase your rankings

Monthly Activities

(Optional $29/mo to $97/mo depending on the number of links and articles)

• Create new links to your website each month
• Write new articles for your website each month
• Provide monthly reports with statistics on new links and articles

The majority of SEO work is performed in the 1st month. This includes the research, implementation of website strategies, initial link building and article writing, thus the reason for the higher initial charge. And, unlike other SEO companies which continue to charge $1,000-$1,500/month after the initial month, we drop the price substantially to provide ongoing link building and article services instead of charging an enormous fee for little ongoing work.

SEO Package Frequently Asked Questions

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What is the cost for my website to be set up for SEarch Engine Optimization?

The normal cost to be setup with the Search Engine Optimization Package is between $1,000 and $3,000.

What is the difference between eBuzz Online's SEO Package and other companies?

Other companies typically work only on Link-Building which is actually less than 30% of the overall ratings that Google uses to determine your site's position in the search results. We at eBuzz Online know that what Google deems important is 70% related to what's actually on your website, and that's where we spend so much effort with the site restructuring, article-writing, and keyword research.

What's the cost difference between eBuzz Onlie's SEO Package vs. other companies?

The vast majority of tother SEO Companies charge a flat monthly fee of $500-$3000. Therefore, you are spending anywhere from $6000 to $36,000 per year for their services. Over the course of a year, the cost of our service is typically between $1,000 and $4,000 (including any possible monthly fees) and non-existent during the second year if your site does not need more articles or back-links.

How many months do you recommend we pay for eBuzz Online to build back-links and write articles?

After the initial setup, the most important part is completed and your site will likely see good results within 6 months. However, on-going new articles and new back-links does speed the process. Therefore, we recommend continuing with on-going article-services for your website and link-building services for at least 5 months. If you would like to write the articles yourself, link-building would be all you need to continue doing.

Package 2 - Paid Traffic.

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(Google Adwords, Yahoo Search Marketing, MSN)

In addition to the SEO package, we also offer a Paid-Traffic package. With this package, we set your business up with Pay-Per-Click ads on Google.com, Yahoo.com, and MSN.com. When people search for keywords related to your website through the search engines your ads will show up on the right-hand side of the pages. In addition, your ads appear on related websites and websites in your local market area.

With this package, we perform keyword research to create hundreds of keywords that people might search for related to your business. And, if you only want your ads to appear in your region, we set up that as well. We also set your Pay-Per-Click bids and your maximum monthly spending amount at the numbers you feel appropriate.

Once we optimize the accounts for you, we input your credit card information into the Google.com, Yahoo.com, and MSN.com systems. Then, when someone clicks on your ads, you pay the "bid price" or "click price" that is set for your accounts.

Paid-Traffic Package - First Month

• Keyword research to determine a long list of keywords that people search for to find your business
• Determine the optimal text and image advertisements (if applicable) for your company
• Setup your Google.com account with optimized ads, keyword lists, and bids.
• Setup your Yahoo.com account with optimized ads, keyword lists, and bids.
• Setup your MSN.com account with optimized ads, keyword lists, and bids.
• Provide a 30 minute tutorial to teach you how to login and change your bids or ads. Therefore, if you would like to increase or decrease the amount of money you are spending each month, you can do so.

Pay-Per-Click Package Frequently Asked Questions

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What is the difference between the Pay-Per-Click Package and the SEO Package?

With the Pay-Per-Click package, we setup your website to have advertisements all over the web.. From Google.com, Yahoo.com, and MSN.com search results to being listed on other similar websites. Once these ads are setup, you pay the search engines for each click you receive.

Do I need both the SEO Package and the Pay-Per-Click Package?

We do recommend both, but if you would only like to set-up one, it.s hard for us to determine which one is better than the other as they both have their benefits. CurrentForeclosures.com, the real estate website owned by eBuzz online.s owner, Trent Smith, spends approximately $15,000/month on Pay-Per-Click ads and that is where the majority of the site.s traffic comes. Other companies may choose to only spend $150 or $200 per month. He also has optimized his website for search engine optimization and receives many clicks from the natural search results on Google, Yahoo, and MSN. When someone clicks on his links in these natural results, he is not charged.

Once you setup my Pay-Per-Click campaigns on Google, Yahoo, and MSN, do I have to pay?

Yes, at that point you pay these companies for each click you receive. If you only want to pay 30 cents per click, you can make that your bid. If you.ll pay $5 per click, you can make your bid $5. CurrentForeclosures.com, for example, pays about $1.20 per click.

Are there on-going fees to eBuzz Online after you set me up for the Pay-Per-Click package?

No, your payments are made directly to Google, Yahoo, and MSN after that point.

How do I change my bids after the initial set-up? We do a 30 minute tutorial with you after we setup your accounts and show you how to change your bids or even your advertisements if you would like to.

What if I want both packages?

We do offer a discount for purchasing both the SEO Package and the Pay-Per-Click Package.

We also create a small site with content and links that will drive seo faster some of the examples that we currently have are:

Lubbock Web Design
Midland Web Design
Odessa Web Design
Abilene Web Design
Amarillo Web Design
Lubbock Spas
Lubbock Dentists
Lubbock TX Dentist
Lubbock Heating and Air
Used Auto Salvage
TX Batteries
Lubricant Additives
Lubbock Massage